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L'ÉPOQUE USA

Art for a Purpose: Prince Nereides de Bourbon's Charitable Art Auction Unveiled !

L'ÉPOQUE - This afternoon in Paris, His Royal Highness Prince Nereides de Bourbon made headlines with the announcement of the sale of major modern and contemporary artworks from his personal collection including paintings and sculptures. Known for his deep passion for art, the Prince has amassed a remarkable collection over the years, all while leading various philanthropic initiatives through the Nereides de Bourbon Foundation. This sale is particularly noteworthy as it will directly benefit humanitarian missions aimed at advancing scientific research—a cause that is close to the Prince’s heart.


10.05.2024 © L'ÉPOQUE USA


By Eva Johnson


Prince Nereides Antonio Giamundo de Bourbon - Photographie de © Lello Ammirati.
Prince Nereides de Bourbon - Photographie de © Lello Ammirati.

In an effort to maintain discretion, the Prince has entrusted his financial group Nereides de Bourbon Group with managing the sales, and while an initial private offer has surfaced from a prominent Chinese real estate company, the artworks remains unsold at this time. This move not only underscores his commitment to social responsibility but also highlights the intersection of art and philanthropy in today’s world. As collectors and art enthusiasts watch closely, this sale marks a pivotal moment, showcasing how significant artwork can play a role in fostering meaningful change beyond mere aesthetic appreciation.


As the art world eagerly anticipates the outcome of this high-profile sale, observers are reminded of the transformative power that art possesses—not just in terms of financial value, but in its ability to inspire and influence change on a global scale. The Prince’s decision to allocate the proceeds towards humanitarian efforts exemplifies a growing trend among collectors who seek to harness their passion for art as a vehicle for social good. This intentional intersection invites others within the art community to consider how their collections and investments can contribute more broadly to society, turning passive appreciation into active engagement. By choosing to prioritize philanthropic endeavors, Prince Nereides de Bourbon sets a profound precedent that encourages both established and emerging collectors alike to reflect on their own roles as stewards of culture and benefactors of progress.


Prince Nereides Antonio Giamundo de Bourbon - Photographie de © Lello Ammirati.
Prince Nereides de Bourbon - Photographie de © Lello Ammirati.

« Starting this Monday, the landscape of proposal submissions is undergoing a significant transformation. Only proposals from direct collectors with remarkable social profiles will be considered, marking a pivotal shift in how we engage with our contributors. This new policy underlines our commitment to building a socially engaged community .», stated Lello Ammirati, the CEO of NDB GROUP, emphasizing the exclusivity and intentionality behind this initiative. This isn't just a transaction; it's a meaningful engagement with art that supports vital social issues.


« It’s not just about what you collect; it’s about who you are in the community and how you connect with others. A strong social profile showcases your expertise, creativity, and the impact you have made within your niche, creating a more vibrant and engaged network. By prioritizing those with exceptional social footprints, we aim to foster collaborations that are not only innovative but also deeply rooted in the values of authenticity and community engagement », added Prince Nereides de Bourbon.


Prince Nereides Antonio Giamundo de Bourbon - Photographie de © Lello Ammirati.
Prince Nereides de Bourbon - Photographie de © Lello Ammirati.

This commitment to merging art with humanitarianism not only enhances the intrinsic value of art itself but also serves as a clarion call for others in the community. Collectors and patrons are uniquely positioned to drive positive change; by leveraging their resources, they can create impactful legacies that resonate far beyond the auction block. The cultivation of such values within the art world can inspire a new generation of artists who see their work not merely as a transaction but as a conduit for dialogue and activism. With every brushstroke and sculpture, there lies an opportunity to challenge societal norms, provoke thought, and ignite passion for critical issues affecting humanity today.


As the world grapples with pressing challenges—be it climate change, education disparities, or health crises—the integration of philanthropy into art collecting offers a transformative path forward. By embracing this ethos, individuals not only enrich their own lives through art but also help cultivate a global community that champions compassion and innovation. In doing so, they redefine the purpose of art, turning galleries into platforms for social reflection and action—spaces where beauty meets the urgency of human need.

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